INHOUDSOPGAVE

1. Situatieschets                                                                                            

1.1  Achtergrondinformatie                                                                         

1.1.1 De trend                                                                                              

                        1.1.2 Het bedrijf                                                                               

                        1.1.3 De branche                                                                             

                        1.1.4 De markt                                                                                            

1.2 Targeting, Positioning                                                                                                    

2. Operationeel plan                                                                                  

2.1 Product                                                                                                  

2.1.1 Productniveaus                                                                       

2.1.2 Productmix                                                                              

2.1.3 Functie                                                                                    

2.1.4 Eigenschappen                                                                        

2.2 Prijs                                                                                                        

2.3 Plaats                                                                                                    

2.4 Promotie                                                                                                

2.4.1 Communicatiedoelstelling                                                     

2.4.2 Strategie                                                                                 

2.4.3 Communicatiemix                                                                   

3. Risicoanalyse                                                                                                           

4. Operationalisatie                                                                     

Bronnenlijst